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IKEA EXPANSION INTO THE INDIAN MARKET

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Table of Contents Introduction . 3 1. Assessment of the favorability of the Market Condition . 3 1.1 PEST Analysis . 3 1.2 Critical Analysis of Internal and External Factor in Holistic globalized Strategy . 5 1.3 The Holistic Concept and Key Elements . 7 2. IKEA localization Vs Globalization Strategy . 8 2.1 Identification of Strategic Orientation . 8 2.2 Various Pertinent of IKEA business . 8 2.3 Advantageous Areas of IKEA and their Implication . 9 2.4 Recommendation for balancing Optimum balance of Globalization and Localization . 9 3. The ethical challenges and approaches to corporate social responsibility of Ikea . 9 3.1. Ethical issues in the Indian Market of Ikea and the Challenges it faces . 10 3.2. Current CSR activities in the Indian Market and the involvement of Ikea . 10 3.3. The CSR activities of Ikea in India and global integrated strategy . 11 3.4. International Business and CSR strategy of

The importance and application of Balanced Scorecards in Hospitals.

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ORGANZIATIONAL AND MANAGERIAL PERFORMANCE What is Organizational Performance? Organizational performance can be termed as “The actual results or output of an organization as compared to its desired output or results”. Organizational performance measures are taken to ensure that this difference between the intended and actual results is kept as minimum as possible, keeping in view that the desired objectives do vary from actual, due to changing circumstances. Organizational performance covers three areas of an organization’s outcome, which are its products market performance, financial performance and shareholders return. In case of hospital this concept would include return on investment made also. Also the beneficiaries should get benefit from the confidence reposed by them in the trustees of the trust. What is Managerial Performance? Managerial Performance, in general and also for a private hospital would include patient’s satisfaction over the long-term, maxi