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British Airways and Porter Five forces framework.

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Introduction British Airways (BA) is one of the well known airlines in UK and it is one of the biggest airlines which operates more than 550 destinations worldwide. British Airways was established on 25th August 1919. British airways finished 91yrs in airline industry. Privatized in 1987, it has continued to increase in growth in spite of stiff competition (Connell, Williamson 2011, 115) .  British airways not even provide the services on domestic and international level but it also provide the service of charter for ancillary and freight (British airways 2010). There are round about 57000 employees who work in the British airline till date (Data monitor 2010). British airways carries  approimately more than 33million passengers, and earning billions in revenue. Based in the principal business places of London, the company has significant presence at Heathrow, Gatwick and London City. The company holds a very strong customer base as it is operating across t...
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ORGANIZATIONAL CULTURE IN PAKISTAN

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Introduction Organizational culture is the system of shared assumptions, values and beliefs that results in the unique and psychological environment of an organization. Every organization has its own unique culture. This unique environment of an organization is stated as its culture. Numerous studies and researches have been taken place in this regard to explain several types of cultures and most importantly, the ways an organizational culture can affect itself and its ultimate influence on other employee related variables such as commitment, satisfaction, cohesion and performance etc.  In a group of people working together, organizational culture is obviously an indistinguishable factor but also the most powerful force that affects the behavior of the members of a group. In this current organizational environment, culture is considered as the powerful tool to showcase numerous phases of an organization and also defines the proper functioning and operation of the busine...
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HUMAN RESOURCE MANAGEMENT PRACTICES IN AN AIRLINE INDUSTRY: THE BRITISH AIRWAYS GLOBAL PERSPECTIVE

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Introduction One of the most successful industries in the business world of United Kingdom is the airline industry. The competition in this industry is increasing day by day and highly related with the high level of technology. The airline industry ensures the time saving for people which actually helps in the development of the organization and the economy. With the development of airline industry different other sectors and activities have expanded also.   Tourism industry has developed along with the development of the airline industry. In this industry Human Resource can act as a competitive advantage for the organization. With the development of HR, any airline organization in the Industry can ensure better performance tools customers . UK Airline Industry is one of the biggest in the world. Major competitors in the industry are Easy Jet, Monarch, Virgin Atlantic, Thomas Cook Airlines, and British Airways etc. To adopt with the Dynamic Technological Environment of ...
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