CREATIVE INSIDE LEARNING VISION

Table of Contents Introduction . 3 1. Assessment of the favorability of the Market Condition . 3 1.1 PEST Analysis . 3 1.2 Critical Analysis of Internal and External Factor in Holistic globalized Strategy . 5 1.3 The Holistic Concept and Key Elements . 7 2. IKEA localization Vs Globalization Strategy . 8 2.1 Identification of Strategic Orientation . 8 2.2 Various Pertinent of IKEA business . 8 2.3 Advantageous Areas of IKEA and their Implication . 9 2.4 Recommendation for balancing Optimum balance of Globalization and Localization . 9 3. The ethical challenges and approaches to corporate social responsibility of Ikea . 9 3.1. Ethical issues in the Indian Market of Ikea and the Challenges it faces . 10 3.2. Current CSR activities in the Indian Market and the involvement of Ikea . 10 3.3. The CSR activities of Ikea in India and global integrated strategy . 11 3.4. International Business and CSR strategy of